In motorsports, drivers invest everything – time, money, and passion, for the thrill of competition and the love of the sport. But when it comes to brand sponsorships, most drivers are left with outdated contingency programs or brand partners that give little back in return.
That’s why LVRY created the DRVR CLUB.
This isn’t just a rewards program. It’s a new kind of relationship between a brand and drivers, built on mutual respect, meaningful benefits, and real support.
What Is the DRVR CLUB?
The DRVR CLUB is a driver-first initiative designed to offer more than just logos on your car and empty promises. It’s a thoughtfully built platform that gives drivers real value, whether you’re a front-runner, a midpack warrior or just getting started. DRVR CLUB rewards you every time you’re on track.
With the DRVR CLUB, you can accrue points on your LVRY.co account to spend toward LVRY gear. Here’s how it works:
Step 1: Create a LVRY account
Step 2: Put LVRY on your car
Step 3: Drive at a track event
Step 4: Upload photos of your car
Step 5: Redeem your points
That’s it. No fuss, no headache.
Built by Racers, for Racers
The DRVR CLUB was shaped by conversations with racers, team owners, sanctioning bodies, and driving schools who live this life every weekend. It’s a program rooted in authenticity, created to reflect the reality of motorsports, where every race counts and every bit of support matters.
Why It Matters
For too long, contingency programs and sponsorships have come with lots of hurdles and red tape. The DRVR CLUB changes that. It’s a shift toward a more balanced, rewarding model, one that respects the effort you put in and offers value beyond the checkered flag.
This Is Just the Start
The DRVR CLUB is growing, evolving, and building momentum. Whether you are a club racer, a Time Trial competitor or a weekend warrior, there is a place for you here. You support the race tracks. We support you.
I feel sorry for the vowels. Not cool enough to be included in all these trendy companies’ names.