You can’t drive down the street these days without a huge promotional flag poking out of the ground trying to sell you a bigger burrito or inexpensive tax preparation. These flags are all over the place like zits on a teenager. The reason is they are relatively cheap to print up and display. This is a great opportunity for you as a grassroots racer to show your sponsor a little love at the track and also to help your friends find you in the paddock.
First you need a design that will look sharp and convey your point. If you’re not a Photoshop nerd, find someone who knows the difference between a .jpg and a .gif and have them help you design something cool. Then take it to your local sign shop and have them print the image on the large long flags. Our flag kit, which included poles, stand, flag and printing, cost only $150.
One problem with the flag kits is the base kit comes with a large stake to be placed into the ground so the flag stays erect (yes, I said erect). Most paved paddocks don’t really lend themselves to having holes punched in them. To work around this issue and keep our flag erect (yes, I said it again, grow up) we use a tire stand and a mop bucket filled with concrete to keep our flags in place and flying proudly. We can take photos of the flags at different events, post them to social media and then tag in our sponsors. Sponsors take note of the extra effort you put forth, and when you go back and ask for more free round rubber donuts, you may have created your own luck for future support.
The flag kits come with a long pole split into three sections. We placed some PVC pipe in the concrete of our mop bucket before the concrete dried to make room to store our flag poles when they weren’t being used. The buckets work double duty as ballast and as storage. The handle on the mop bucket makes moving the “ballast buckets” around easy. We found some real estate in the trailer to store the flag buckets so they can travel with us all over the place. I do my best to put them up as many places as possible. And if I have nowhere to go, sometimes I just put them up in the yard and stare at them — my neighbors love it. Let your freak flag fly!