NASA Central recently announced a change of ownership to a new Regional Director. As of December 1, 2019, Randy Lane of Kansas City, Kan., will take over as Regional Director for the NASA Central Region.
For the last 15 years, Lane has been the advertising and marketing director for the Associated Wholesale Grocers, the nation’s largest food wholesaler. Lane will be bringing his expertise in brand management and brand building to develop the full potential of the NASA Central Region. Lane will continue with AWG, and he and his wife, Donna, will work as a team to create a more vibrant region.
“The first thing we did was get a good schedule set up for the 2020 season. I’m trying very hard to expand it,” Lane said. “One of the things that we’re trying to figure out is how can we develop it from the two or three tracks that we have available to us. We have a lot of tracks spread across the Midwest that we’re not using.”
The Lane’s son, Russell, made national headlines this fall when his American Iron Mustang, trailer and tools were stolen. He got his car back in time to race at the 2019 NASA Championships at Mid-Ohio Sports Car Course. As a driver, Russell is a product of the NASA system, and now his parents are running NASA Central.
“We’ve brought our son completely through the program and it’s amazing. We want to get that word out,” Lane said. “We want people to know, come and learn how to drive a high-performance car regardless of your age. You can drive a car and race a car at any age, any time. Come and let us show you how. That’s our goal. That’s the message.”