The automotive world has been eagerly anticipating the arrival of the all-new Ford Maverick, and after exploring the details, it’s safe to say that this compact pickup is set to make a bold impact. Ford has been selling these as fast as they can build them. Seamlessly blending innovation, efficiency, and practicality, the Maverick emerges as a versatile and eco-friendly game-changer in its segment.

Maverick comes as a standard five-passenger, four-door pickup, with a full-hybrid powertrain and a EPA rating of 40 mpg city fuel economy and 500 miles of range on a single tank of gas.

“The Maverick product proposition is like nothing else out there. It’s a great-looking truck featuring four doors with room for five adults, a standard full-hybrid engine with city fuel economy that beats a Honda Civic, plenty of towing and hauling for weekend trips or do-it-yourself projects, and it starts under $25,000,” said Todd Eckert, Ford truck group marketing manager. “Maverick challenges the status quo and the stereotypes of what a pickup truck can be. We believe it will be compelling to a lot of people who never before considered a truck.”

Statements from Ford may be a bit exaggerated, but it is important to keep in mind that the Maverick is not an F150, but more a small SUV with a small bed. The Maverick is a compact truck with a unibody design and the first pickup in America with a standard full-hybrid powertrain. It offers standard payload of 1,500 pounds and the volume to carry a standard ATV, plus it has the capability to tow 2,000 pounds, enough for a pair of Jet Skis or small camper. Those are great numbers, but just realize that they are not F150 numbers.

Those who want more capability can upgrade to a 2.0-liter turbo gas engine that delivers 250 horsepower with an eight-speed automatic transmission and standard front-wheel drive or available all-wheel drive. Equipped with the optional 4K Tow Package, conventional towing doubles to 4,000 pounds, which is pretty impressive for a small vehicle that weighs as much a Honda Accord.

At the forefront of the Maverick’s appeal is its hybrid powertrain option. As the first-ever hybrid pickup to hit the U.S. market, Ford has taken a remarkable step toward a greener automotive future. The combination of a fuel-efficient 2.5-liter Atkinson-cycle engine and an electric motor not only ensures impressive fuel economy, but it also provides ample power and torque for a pickup of this size. It is not a sports car by any means, but it gets the job done easily. This eco-conscious approach makes the Maverick an enticing option for those who seek capability and sustainability in their daily drive.

Its standard 8-inch center touch screen features Apple CarPlay and Android Auto compatibility. Maverick has standard Wi-Fi for up to 10 devices, while standard FordPass makes it easy to find the truck, check fuel level, lock and unlock the doors, and start or turn off the vehicle, all from your phone. These are all features that today’s younger buyers demand.

“This customer wants simple, but not basic, and Maverick is all about thoughtful details executed well,” said Barb Whalen, who led the team in choosing materials and colors. “We want this to have a straightforward, durable, honest, well-built feel. The interior was designed with function, purpose and ease of cleaning in mind to help make our customers’ lives better. We’re using unique textures and materials like reground carbon fiber for strength and visual interest. The dash panel has a stonelike finish, like a super-durable synthetic countertop. We strategically placed pops of color for functionality – creating an energetic space you want to be in.”

The Flexbed system is a standout feature that elevates the Maverick’s practicality to new heights. With its cleverly designed slots and integrated accessories, this customizable truck bed ensures that securing and organizing cargo is a breeze. Whether you’re transporting bikes, lumber, or tools, the Flexbed system provides the adaptability you need for any task at hand. Moreover, the inclusion of a 400-watt 110-volt power outlet within the bed opens up a world of possibilities, catering to outdoor enthusiasts and professionals alike.

We found the standard 191 combined horsepower to be adequate in everyday living. The target audience for the Maverick is not looking for a fire-breathing monster under the hood. They want reliable, affordable and efficient, and the Maverick delivers all of those criteria. It is a perfect vehicle for the younger person who wants room to haul their stuff, but does not need a big F150 or even a Ranger. At 200 inches long, anything longer would be hard to park in big cities. What is cool about the Maverick are the great truck touches in the Maverick that you see everywhere, and then you realize that this is made by the people who know trucks better than probably anyone. It does feel like a baby F150.

In summation, the all-new Ford Maverick is a remarkable addition to the compact pickup segment. Its pioneering hybrid powertrain, impressive capabilities, and thoughtful design features make it a standout choice for eco-conscious consumers and practical drivers alike. Ford’s commitment to sustainability and innovation has resulted in a pickup that is not only efficient and versatile, but also accessible with its attractive starting price.


Engine: 2.5-liter inline four-cylinder
Horsepower: 162 @ 5,600 rpm, 191 combined with hybrid power
Torque: 155 pound-feet @ 4,000 rpm
Front Suspension: McPherson strut
Rear Suspension: Independent twist beam
Transmission: Electronic continuously variable
Axle Ratio: 2.91:1
Curb Weight: 3,674 lbs.
Base MSRP: $23,400
Images courtesy of Ford Motor Company and Ford Motor Company


  1. I have a Ram for real towing, but this truck would replace my Prius, with lots more to offer. It should be the truck of the decade.

Join the Discussion